About Us

Dealers Supply Company - Serving Automotive Dealers for over 80 Years

Walt - Founder of Dealer Supply Company

Founded in 1934 by Walt Myers, Dealers Supply Company is an established leader in dealership supplies across the United States . Dealers Supply Company's courteous, helpful and experienced customer service team has been the cornerstone of our success.

We have over 200 cumulative years of service experience. Our customers are always treated kindly and your orders are processed carefully and efficiently at Dealers Supply Company.

Despite all the new technology, Dealers Supply Company emphasizes personalized service. Your calls will be answered by a live person who will answer your questions and help you place your order - the old fashioned way - person to person!

A letter from the Founder and President of Dealers Supply Company, Walt Myers:

I became a "car guy" when my family acquired a Saxon Runabout which we restored and I started driving at age 11. While still in high school, I was determined to get into the automobile business.

I arrived in Detroit from Dayton , Ohio in 1926 at the age of 17 and was hired the next day at Cadillac to work in the advertising stock room - mailing Cadillac's silver anniversary catalog to the dealers. I immediately became interested in who the dealers were and to this day - 80 years later- I am still as interested and inquisitive about dealers as I was then.

In 1929, one month after my 21 st birthday, came the great depression which halted all business and many new programs under development, including my salary. It had been twice reduced 10% from $150.00 per month to $121.20 per month.

Cadillac LaSalle engraved lighters

In 1934 a manufacturer came in with a quantity of Cadillac LaSalle engraved lighters wanting to dispose of them. I suggested, and due to my low salary, was given permission to offer them to all the dealers nationwide, and this is how Dealers Supply Company was started.

In 1939 I decided to devote all my efforts to Dealers Supply Company. I was doing fairly well, when in 1941 World War II started and all car production was halted. I spent the next four years producing operating manuals and training charts for the Army Ordinance Department.

At the war's end in 1945, favors I had previously done for two young men were repaid to me ten-fold. The first favor was to a Chevrolet employee who later became Production Manager. He invited me to participate in the coming 1946 Chevy announcement program. The other favor was to a man who, due to various reasons, was not received well by the various factories. We, however, had given him an order for a Cadillac banner. His family owned the largest flag company in the USA and when I called, he offered me as much rayon as I needed (as long as it was red, white or blue) and we won the Chevy program, supplying 4600 dealers with a set of 6 banners.

From the beginning, we spent the next 10 years producing new car announcement programs and other special promotions for various manufacturers. We helped introduce the Hydromatic Transmission, the Tilt Wheel, the Rocket Oldsmobile and also produced changeable signs announcing that dealerships now accepted credit cards. We were also the first to create banners and other decorations made in plastic. Following each announcement program we began to receive many re-orders for promotional items indicating a need to supply dealerships directly.

I'm often asked why I continue to work every day. I have but one answer- it's because I like my work and all of you dealers who continue to order from us. Please accept this new website as my personal "Thank You" to each and every one of you.

Walt Myers
Founder and President
Dealers Supply Company

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We're Open:

Mon - Thurs 8:00am - 6:00pm
Friday 8:00am - 5:00pm